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Wally Armbruster

Armbruster began his career at D'Arcy as an office boy in 1939 and ended it in 1984 as executive vice president and worldwide creative director. He always called himself a salesman. But he was a powerful salesman that came up with the catchphrases of a lifetime: "When You Say Budweiser, You've Said It All," "If Cows Could, They'd Give Milnot," and "Surprise People/Serve Michelob." He was twice voted as one of the 100 Outstanding Creative People in America; was the recipient of the Distinguished Service to Journalism Award from the University of Missouri; the author of numerous books; and the genius behind the decision to hire a young minor league sportscaster by the name of Jack Buck to call St. Louis Cardinal baseball games.