Steve Bunyard joined Gardner Advertising in 1973, working in media on various Ralston and Anheuser-Busch brands over four years. In 1977, he was named VP/Media at Kenrick Advertising, leaving 2 1/2 years later to form the Clayton Webster Corporation, a startup national radio syndication entity that would later evolve into the Olympia Networks.
Over the next 24 years, St. Louis-based CWC/Olympia created and syndicated 18 national radio programs to over 1600 radio stations each week.
Then in 1989, what would later become Pacific Broadcasting was formed by Bunyard to acquire middle market "turnaround" radio station across the country. Through 2014, 13 radio stations were bought and later sold various major broadcast groups.