Bob Lachky is best known for his long career with Anheuser Busch, Inc. as their EVP, Global Industry Development & Chief Creative Officer. His career there spanned 20 years (1990-2009), where he oversaw the development of some of the marketing world’s most famous advertising campaigns and characters. Lachky’s career coincided with record volume and share growth for AB, helping build the world’s two biggest beer brands..Bud Light and Budweiser..and 50% share of the U.S. beer industry.
His personal recognitions include 1994 Adweek “Top Marketer of the Year,” 2001 Brandweek “Marketer of the Year,” 2009 Advertising Club of New York “Advertising Person of the Year.”
He also helped various not-for-profits with their marketing strategies and communications, including St.Vincent de Paul Society, Beyond Housing, and DEAF, Inc.