Bill Tyler said his teaching career was interrupted by 30 years in the advertising profession. He taught at the Mizzou J-School while getting his master’s degree, then joined D’Arcy as a junior copywriter. Three years later he was Vice President and Copy Director. He later served as Creative Director there, as well as at Gardner Advertising. He crossed over to the client side as Pizza Hut’s Advertising VP. But his calling was creative, which he pursued in his own business, TylerTOO Productions. Bill returned to his true passion as the “professional in the classroom” at Saint Louis University, becoming a full professor and Ad Dad to his students. He measured his most important accomplishments by the successful careers realized by former students. As an important influence for a much younger audience, Bill authored children’s books to inspire reading among preschoolers.