For decades, Helen Weiss' name was synonymous with Famous Barr. Her work in public relations for the company kept Famous Barr foremost in the public's awareness. Prior to the city's huge July 4th celebrations, Helen helped organize Famous Barr's riverfront celebrations from 1964-1978, drawing crowds of over 500,000 each year. She also arranged the store's support of the annual book fair and the symphony's Gypsy Caravan. When Federated Department Stores acquired Famous Barr, Helen Weiss was part of the package. Her numerous awards for community service include The Leadership in Civil Liberties Award from the ACLU and the Women in Communications Quest Award.