Freeman joined the St. Louis Post-Dispatch as a reporter in 1980, becoming the paper’s first full-time African-American general appeal columnist in 1992. Much of the time his columns were about everyday life â€“ his cats, his son’s coming of age and his own struggle to control his weight â€“ and time-honored virtues, such as courage, integrity and loyalty. Often he wrote passionately about civil rights and the need for St. Louisans of different races to look at the world through each others’ eyes. In other efforts to reach out to the community, Freeman hosted “St. Louis On the Air” on KWMU (90.7 FM) and “Mosaic with Greg Freeman” on KETC-TV (Channel 9). He co-founded Bridges Across Racial Polarization, which brought people together over dinner for frank conversation. He was a leader in the Greater St. Louis Association of Black Journalist and the National Association of Black Journalists.