Nance and Clif St. James
Clif and Nance St. James began their husband/wife radio show at WTMA in Charleston, SC, coming to St. Louis in 1952 when Clif landed a job at KWK. After several months, he began concentrating on free-lance work while serving as KWK’s movie reporter. Within two years opportunity knocked when Laclede Gas bought sponsorship for the “Clif and Nancy” Show on KSD Radio and the married couple became a part of St. Louis radio history. Theirs is believed to be the first regular local program featuring a married couple as co-hosts. The program was eventually taken off the air in favor of the then wildly popular “Liberace” show from NBC, but Clif maintained a presence on KSD as a disc jockey in both the jazz and middle-of-the-road genres. He also had a long career in television and Nance continued her presence in the media as talent in many local radio and television commercials.