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George Burbach

Burbach started out as ad manager for the Post-Dispatch and in 1922, moved to KSD radio as general manager. While on vacation in London in 1936 he was the first person from St. Louis to see television in its early form. He is said to have vowed that his company would be the first to broadcast television in the US, and was ready to do so in 1941 when WWII halted all development. He became KSD-TV GM when it signed on in 1947 and remained there until his death in early ‘60s.