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Max Roby

A news anchor on KMOX (now KMOV) and KSD (now KSDK) in the late 1950s, 1960s and 1970s, Max Roby was a TV pioneer and among the most trusted newsmen in St. Louis. The deep-voiced Roby delivered news in the style of Walter Cronkite, and seldom lightened up until he delivered his signature line, "That would be all of the news if it weren't for ..." followed by a "kicker" or a lighter story at the end of the newscast. Over the years, Roby interviewed half-a-dozen U.S. presidents and others who shaped the times.