In television’s infancy, “live and local” was the daily reality and one of those pioneers in St. Louis was Wilma Sim. Taking over the “Homemaking with KSD-TV” from Esther Lee Bride, who had been on loan from Union Electric, Sim made the show her own through most of the 1950s and is rightly seen as one of St. Louis pioneering TV stars. She appeared on the first local color television broadcast and was active in American Women in Radio and Television. In later life she was a columnist for Farm Journal Magazine. Named as a distinguished graduate of the University of Minnesota for her professional accomplishments, Wilma Sim was also recognized as one of the Top 10 Women in Advertising in America in 1972.