Don Burnes spent 25 years as Public Relations Director of the Pulitzer broadcast operations in St. Louis, where he marketed KSD-TV and the “classy” sound of KSD Radio in the ‘60’s.
His image development for the stations was seen throughout the Midwest in advertisements, newspaper articles and brochures that placed heavy emphasis on the station’s personalities.
In its heyday, KSD radio specialized in middle-of-the-road, light classical and big band music, and Burnes’ behind-the-scenes efforts helped propel the station to a solid market position. KSD-TV, the first station in St. Louis, was the market's powerhouse throughout his PR career there.
In addition to his PR work, Burnes later put his vast musical knowledge to work when he hosted big band and dinner music programs on KCFM, was co-host of the “Muny Preview” show for two years on KMOX, and was heard as the announcer when Jim Bolen re-created the old Glenn Miller broadcasts.
Don Burnes is the first graduate of the St. Louis University communications department to receive the school’s Alumni Merit Award.