During college, Mike Drohlich worked in both print and broadcast media, which gave him the perfect perspective for working in public relations. At age 28, after purchasing the public relations company begun by his father, Mike Drohlich set out to grow the business into a regional, mid-sized PR firm. He believed in working with clients, using PR to help grow their companies and increase sales. Drohlich Associates placed emphasis on client preparation for crisis management. His agency developed the St. Louis Metro Media Guide, which many PR shops and not-for-profit agencies found indispensable in their work with the media. Drohlich served on the advisory council to the University of Florida's School of Journalism and Mass Communications when it offered the largest public relations academic program in the U.S.