Hubert J. Echele’s contribution to the advertising industry came in the form of his behind-the-scenes work at the Advertising Club of St. Louis. A printer by trade, Echele served as Ad Club president for two successive terms and was general chair of the club’s Gridiron for six terms. He was also elected Chief Haymaker twice in 1933 and again in 1942. In 1966 Hube was elected to the Ad Club Hall of Fame, the same year he received the coveted Silver Medal presented for a lifetime of achievement and service spent in the highest traditions of the advertising business. The first man to be awarded a lifetime membership in the Junior Advertising Club of St. Louis, Hube was awarded an Honorary Life membership in the St. Louis Advertising Club. He was a major force in establishment and fostering better relations with political representatives and in the fight against legislation the ad community deemed unfair and restrictive.