Steve Kopcha joined Monsanto's corporate advertising department following military service, but his subsequent work at D'Arcy Masius Benton & Bowles is what earned him Clio Awards and citations of excellence from International Broadcasters. His creative and supervisory work at D'Arcy was on major international accounts like Anheuser-Busch, Colgate-Palmolive, M&M/Mars, FTD, Cadillac, Buick and Pontiac. The agency sent him to work in their offices in Paris, London, Vienna, Mexico City, New York and Detroit and promoted him to executive vice president/chief creative officer. He also worked for McCann-Erickson in Detroit for several years. The Wall Street Journal named him as a member of its Creative Leaders.