Beginning his advertising career at D'Arcy as an artist in 1947, James Orthwein rose to the company's top job in 1970. As its leader, he is credited with turning the St. Louis company into an international organization, which became known as DM&M Worldwide. Under his chairmanship, the agency surpassed the billion dollar billing level. The agency's account list was full of blue chip names: Coca-Cola, Mars Candy, Anheuser-Busch, Pontiac, Cadillac and General Tire. He retired from the CEO position at age 59 and began a second career in investments and as a short-time NFL team owner.