Ted Simmons developed regional, national and international advertising for brands such as Jack Daniel's Tennessee Whiskey; Southern Comfort; Woodford Reserve Distiller's Select Kentucky Bourbon; Busch Beer; Chicken of the Sea Tuna; Purina Dog & Cat Chow; St. Louis Cardinals; Charter Communications; and Heath and Pay Day Candy Bars. His long relationship with client Jack Daniel's began when he wrote their ad copy in 1967. Under his watch, Jack Daniel's became the top-selling whiskey in the world. He received the 2006 American Advertising Federation "Silver Medal Award" for outstanding industry contributions. Simmons also appeared in and narrated advertising vignettes for the American Movie Channel.