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The First 1st Lady of Radio

The name Louise Munsch and her “Just for Women” program on station WEW meant radio for women in St. Louis and a large surrounding area. For thirteen years during the 1940s and 1950s. The show, made up of interview and commentary, was called a low-key women’s lib. A graduate of Visitation Academy and Fontbonne College, she went on to do graduate work in radio and television at Northwestern University. In 1950 she was one of 25 people from throughout the nation who were chosen to spend eight weeks in intensive study of television at KNBH, the NBC basic station in Hollywood, California.
At St. Louis University, she gave the first course in television with academic credit to be given anywhere in this area, plus the first course in radio feature programming to be given anywhere. This radio educational first went out on the national news wires.
She had two other radio series on KSD under other names. She was Virginia Blair on “The Biederman Puzzle Party,” a quiz show recorded in homes; and she was also Louise Terry in “A Woman Views Politics” – a liaison between the women of St. Louis and the then Republican candidate for Mayor, Carl Stifel. She was also the first person in this area to present a women’s show on FM radio. WEW was the first FM station in St. Louis.
Helen Traubel, famous Wagnerian soprano of the Metropolitan Opera, and Mrs. Stan Musial made their radio debuts on the program. She also pioneered Alcoholics Anonymous on the air. There were series for the St. Louis Mental Health Society, The Municipal Opera, the Little Symphony Under the Stars at Washington University, the St. Louis Symphony, the Art Museum and the Missouri Historical Society. The theme of the program was to widen the horizons of women from the kitchen, the nursery and the front yard.
(From St. Louis Memories, 1990).