One of the “voice of God” men hired by Bud Connell, Fatherley came to KXOK in 1964 from WDEE in New Haven, CT. He was in charge of production and imaging at the top music station in St. Louis during its glory years of the mid ‘60s.
His creativity and outgoing personality spilled over from the production studio into his on-the-street character as the “KXOK Millionaire,” handing out cash to listeners. He was also the source of “Fatherley Advice” on the top-rated Johnny Rabbitt show.
Fatherley pointed with pride to his innovation of seeking out community leaders to voice public service announcements on the Top 40 station.