Rod King began in the radio business as “Touché the D.J. - the jock that never stops.”
His first gig in the St. Louis area was on WESL, East St. Louis. His experience also included KATZ-AM and FM, St. Louis.
Many listeners remember his “roll call” segment each morning on WESL in which he invited his young audience to call in as part of his rap over a rhythmic music bed.
The famous musician George Clinton dubbed him “Dr. Jockenstein” after Rod emceed one of the Parliament-Funkadelic concerts in St. Louis.
Over the years King developed a large, loyal listenership.
Among his many awards: DJ of the Year from Black Radio Exclusive Magazine and the Black Achievement Award from the Southern Christian Leadership Conference.