Frank O. Pinion began his radio career as a college student working at WRTH and WSIE under his given name, John Craddock.
After a decade working in advertising agencies and his own company, he returned to St. Louis radio in 1982.
In the ensuing years he worked at KSD-FM, KUSA, WKKX, and KTRS.
His shows featured ensembles of talent, some of whom were hired and paid out of his pocket, part of his unique arrangement of selling ads in his own shows rather than being salaried.
Pinion credited his coworkers for much of his success citing the group dynamic and creativity as one of the main reasons for his consistent high ratings.