He was the man behind the scenes when KXOK became a national powerhouse.
Jack Sampson had worked with Storz Broadcasting in Kansas City and Oklahoma City prior to his St. Louis assignment. From 1963 – 1975, Sampson was KXOK’s vice president and general manager. When he came to town, the station had begun to make a run in the ratings, but the business side needed a complete overhaul.
Within a year the station was showing a profit, and more money was put into operations and promotion. He left St. Louis to get into station ownership.
Sampson is a member of the Kansas Broadcasting Hall of Fame.