Jim Taszarek started his radio career as a jock at WEW and KCFM while still a student at CBC. He also worked as an announcer on KWK and KMOX, did free-lance voiceover work and worked in radio and TV sales.
He eventually rose to the position of general manager at WRTH, after which he was hired by Pulitzer to run its Phoenix radio stations. While he was manager in Phoenix, his stations won the Peabody Award for Broadcast Excellence.
Jim served on the boards of the St. Louis Ad Club, the National Association of Broadcasters and the Radio Advertising Bureau, and he mentored many people who rose to management positions in St. Louis media.
In 1996 he created TazMedia, consulting broadcast, online and print media around the world.