Better Communications, Inc., announced that its affiliated partnership, Atlantic Broadcasting Company and River City Television Partners, L.P. has completed the acquisition of KDNL-TV, Channel 30.
The acquisition of the Fox Network affiliate was from Cox Enterprises, Inc., of Atlanta, Georgia.
Better Communications, which will manage the station, was founded in early 1989 by broadcast veterans Barry Baker and Larry Marcus. Atlantic Broadcasting is a company formed in conjunction with certain executives of Communications Equity Associates.
Baker, chief executive officer, said, "This first acquisition is the cornerstone of the radio and television group that Atlantic will be developing."
(Originally published in Ad/Mag 9/1989).