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KSTM Signing On

KSTM-TV, the St. Louis area's second UHF outlet, expects to start commercial telecasting between October 20 and 31, we hear from president Marshall Pengra.
The station has already run its test pattern. The station's new offices and studio at 5915 Berthold Avenue will be completed by November 12.
(Originally published in the Ad Club Weekly 10/26/1953).