Application for a commercial television station has been made by KXOK, according to C.L. Thomas, general manager of the St. Louis station. The application was filed on February 18 for television channel 4, with video power of 14.22 kilowatts and audio power of 7.11 kilowatts. In September of last year, KXOK engaged the television consultant firm of Richard W. Hubbell and Associates...In the announcement of the television application, Thomas said that no date could be announced at this time for inauguration of the new service by KXOK.
(Originally published in the St. Louis Advertising Club Weekly 3/15/1948).