In June of 1953, local radio newsman Bruce Hayward was named director of news and special events at WTVI, the market’s first UHF TV operation and the second television station in St. Louis. Hayward was news anchor on all their newscasts. One of his additional duties was to go door-to-door to help viewers install and adjust their UHF antennas. When the station switched dial positions, Hayward remained with the newly named KTVI (Channel 2) as a news announcer and public affairs director.
In the 1960s, Bruce Hayward was the producer of KSD-TV’s noon show featuring Marty Bronson and Stan Kann, and in retirement he appeared as host of “Seniorville” on the local Higher Education Channel.