Art Holliday began his career at Channel 5 in 1979, serving as a sports anchor in his first ten years at the station. He then switched to news anchoring for morning programs and also served as the executive producer of the programs. He received many honors, including election to the Hall of Fame of the Greater St. Louis Association of Black Journalists and the Faculty-Alumni Award of the University of Missouri-Columbia. Holliday also received several St. Louis Emmy Awards and has been inducted into that organization’s Silver Circle. He pursued a passion for cinematography by producing several free-lance video documentaries. In 2021 he became the station's news director.