His first position at KTVI in 1995 was Vice President and General Manager. He was later elevated to President and oversaw the merge of operations of the station with KPLR. From a viewing perspective, one of his greatest accomplishments was a major emphasis on local news on both stations, a move which yielded increases in viewership, community service and station revenues. His involvement in the Heat Up/Cool Down St. Louis effort helped the charity raise significant donations to fund its operations. He was named the Variety Club Man of the Year in 2019. Koch was also active in the local chapter of NATAS, the Missouri Broadcasters’ Association and Fox TV Affiliates’ Association.