Years in print:
In December, 1844 the Reveille suffered a real loss in the death of Mat Field. He died at sea on a voyage from New York to New Orleans, taken as an attempt to cure his failing health.Upon his death his brother wrote and printed the following:
"Our brother and best friend, Matthew, - 'Mat', as all delighted to call him, is no more. Afar at sea, nor wife, nor children near, to sooth his parting, Phazma's spirit fled."
The commencement of the second volume of the Reveille was a gala affair, completely in keeping with the whole joyous spirit of the paper. A big celebration was held, copies of the paper for the past year, bound and unbound, were issued, and a new head for the paper was inaugurated. This last was quite complicated in design: On each side of a soldier beating a drum were draped American flags with the words "Weekly Reveille" on either side. Upon each letter of the title of the paper was a small figure of a soldier perched at various and sundry angles blowing the reveille.
In order to extend the usefulness of the paper and to furnish the earliest and most authentic news of the war with Mexico as rapidly as possible, the Reveille, in 1846, organized and encouraged Weekly Reveille clubs, offering reduced rates of the paper in groups of two, five, or ten subscriptions.
In 1849 the editors of the Reveille secured the services of a gentleman widely known in the state for his general ability and the zeal and success with which he had pursued the study of Western interests in their widest grasp. This was J. Loughborough, who was engaged to write articles of the paper on subjects connected with the West.
The great fire of 1849 completely destroyed the Reveille office and many of the attachments. The loss forced the owners to suspend the publication of the paper for one week. At its reappearance the editors expressed their gratitude to their gallant "hands" who, by their exertion, enabled the proprietors to continue te publication of the paper.
The next year J.M. Field took his departure from the Reveille, leaving to assume the management of the Mobile Theater. The news of his going was received with deep regrets by all his numerous readers, for he had enlivened the columns of his paper with a spicy wit and a keen perception of the ludicrous, which gave it a wide reputation as one of the most entertaining and agreeable journals of the day. His readers would not soon forget the many hearty laughs which they had enjoyed over Field's droll stories, his amusing caricatures, his witty repartees, and his keen but inoffensive sarcasms.
It was at this time that the People's Organ took control of the Reveille.
(From Early St. Louis Newspapers, 1808-1850, a Washington University thesis by Dorothy Grace Brown, 1931).
Keemle, Field and Company, publishers.