Years in print:
The Westliche Post was a paper which had to be reckoned with as a great national force in the years following the Civil war. Probably it was for years the most profitable German newspaper property in the country. Just before the war Carl Daenzer and Dr. Wetzel issued the first number of the Westliche Post. Mr. Daenzer withdrew from the Westliche Post to revive the Anzeiger. In 1864 the great career of the Westliche Post began with Emil Preetorius as editor. Thenceforward it was to represent a powerful following. University bred, a doctor of laws, Preetorius was in the revolution of 1848-9. He joined the colony of patriots in St. Louis. But it was not until ten years later, toward the end of the Civil war, that he entered the newspaper business. Theodore Plate was associated with Preetorius, taking the business management. Arthur Olshausen, who had published the old Anzeiger, and Theodore Olshausen were actively interested in the Westliche Post. Carl Schurz, coming out of the army, joined his fortunes with this strong combination. Joseph Pulitzer was a Westliche Post reporter. William Stenngel, from the University of Tuebingen, one of the most talented German journalists, came to St. Louis when he had served through the Civil war and became assistant editor to Preetorius. This Westliche Post staff in the late [eighteen] sixties formed the strongest group of German journalists of the country. The influence of the Westliche Post was national. While he was one of the editors, Schurz was elected to the United States Senate. He retained his interest in the paper. The stockholders of the Westliche Post realized handsomely.
(From the History of St. Louis – The Fourth City by Walter B. Stevens, published in 1909).
Ad Club Honors Westliche Post
75th Anniversary Celebrated.
Rife with comedy and replete with historical reference, the revelry which marked the celebration of Deutscher Tag by the Advertising Club last Tuesday did not drown certain significant sayings from the speakers’ table.
Among those who rose to honor the 75th anniversary of the Westliche Post was Honorable Richard Bartholdt, who has been spokesman for the Congress delegation to twelve Interparliamentary Conferences in Europe. Mr. Bartholdt, previous to introducing the speaker of the day, told of an incident when he was a candidate for the House of Representatives from St. Louis.
He listened to an opponent curry the favor of voters of German descent by frequent reference to sauerkraut, pretzels and lager. Bartholdt bided his time, then demanded the floor. He told of his deep admiration for Schiller, Kant, Wagner, Mozart and others of illustrious name. “I think every one of the fellows who heard me voted for me,” Bartholdt said. Probably they did; he was in the House for 22 years.
The crowd last Tuesday found Schwartz’ German Band a great treat. With many things offered in the name of music in this day, it’s a relief to hear numbers admittedly trying to be funny, and succeeding in that.
But give the crowd credit for thrilling also to the address of A.F. Gerecke, general manager of the Westliche Post. He spoke on “Both Sides of the Desk.”
Executives on the publishers’ side, he said, sometimes turn down a chance to get valuable information from the other side. Circulation alone is not the key to whether a publication is liked, read, needed and wanted. A buyer, confronted with the mass, may miss the situation of local importance which contact with a salesman can give.
American Through and Through
In promotion calculated to appeal to readers of the German language paper, Mr. Gerecke said it has been found characteristic that they are seeking the American point of view, that they want to be, and to be known as, Americans.
(Originally published in the St. Louis Advertising Club Weekly 3/14/1932).
The Westliche Post is published daily and weekly. It is received with much favor by the public, and its columns bear ample testimony that they are under charge of talented and experienced editors. They are journals of intrinsic value, and have an extensive and growing circulation. Messrs. Daenzer & Wenzel, editors and proprietors.
(From Edwards' Great West, and A Complete History of St. Louis by Richard Edwards and Dr. M. Hopewell, 1860).
The Westliche Post was established in 1857. The first publishers and editors were Carl Daenzer, Daniel Hertle and Dr. Frederick Wenzel; they sold it in 1860 to Theodor Olshausen and Henry Lischer. The latter soon disposed of his interest to Ernst Hemann. Theodore Olshausen, wishing to return to Europe, having previously bought out his partner Hemann, sold the Westliche Post in 1864 to his brother Arthur, Dr. Emil Preetorius, and Theodor Plate, the firm now being Plate, Olshausen & Company. The partnership was dissolved in 1880 by the withdrawal of Plate and Olshausen, who sold their shares to Dr. Preetorius and Carl Schurz, which latter held an interest in the paper since 1867. The Westliche Post Association was then organized with Dr. Preetorius as president; Carl Schurz as vice-president; and Felix Coste as secretary. The German-American Press Association [was] formed in 1898 as a successor of the Westliche Post Association...[The paper] has grown with the city as the watchful guardian of the community's welfare, and its editorials, as well as its business management, combine German thoroughness with American enterprise, as shown every day by the completeness of its columns. The Westliche Post is the only German paper of this city which, as a member of the Associated Press, receives the telegraphic reports from every part of the Union, and the cable dispatches from the whole world, and has, aside from the corps of able editorial writers, and a large repertorial staff, more contributors and domestic and foreign correspondence than any of its German-American counterparts.
(From Mercantile, Industrial, and Professional St. Louis by Ernst D. Kargan, 1902)